Even Flipped Upside Down, These Jeep Ads Are Equally Cool
Jeep (the car company) recently had a great ad campaign, it may have been slightly indirect but it was without a shadow of a doubt creative! The three ads below feature animals, the special thing about each ad however is that if you flip the image over, it becomes a different animal. The message of the ad campaign that jeep pushed was “See whatever you want to see”.
When you are the proud owner of a Jeep, we know that any time you can go wherever you want, see what you want to see,” explains the agency. “These three stunning visuals show a giraffe head, an elephant’s head, and a deer head. The hook then invites the reader to return to the announcement to discover an animal at the other end of the world. A nice invitation to travel.